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buyer behaviour

См. также в других словарях:

  • business buyer behaviour — industrial buyer behaviour The shaping of business decisions by the purchaser of raw materials, components, industrial equipment, and services for an organization. The amount of time devoted to the process will depend on a number of factors,… …   Big dictionary of business and management

  • industrial buyer behaviour — See business buyer behaviour …   Big dictionary of business and management

  • Buyer decision processes — are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.More generally, decision making is the cognitive process of selecting a course of …   Wikipedia

  • buyer — A person who makes a purchase of a product or service. Quite often, this person will be different from both the influencer of the buying decision and the user of the product or service (see consumer buying behaviour). For example, a mother may on …   Big dictionary of business and management

  • Buyer's remorse — is an emotional condition whereby a person feels remorse or regret after a purchase. It is frequently associated with the purchase of higher value items which could be considered bad although it may also stem from a sense of not wishing to be… …   Wikipedia

  • Consumer behaviour — Psychology …   Wikipedia

  • Organizational Buying Behaviour — Unter Organisationales Kaufverhalten bzw. Organizational Buying Behaviour versteht man einen betriebswirtschaftlichen Ansatz, mit dem das Beschaffungsverhalten von Unternehmen als kollektiver Prozess analysiert wird.[1]. Ausgangspunkt ist, dass… …   Deutsch Wikipedia

  • complex buying behaviour — Consumer buying behaviour in situations in which a considerable amount of technical information has to be assessed and significant differences exist between brands. For example, in buying a new personal computer the buyer has to consider the… …   Big dictionary of business and management

  • consumer buying behaviour — The buying behaviour of individuals and households who buy goods and services for personal consumption. A number of different people, playing different roles, have been identified in the decision to make a specific purchase: • initiator, the… …   Big dictionary of business and management

  • Andrew S. C. Ehrenberg — Andrew Ehrenberg is a Marketing Scientist. He has by half a century s work changed fundamentally the beliefs of marketing people both about the way consumer loyalty works and also about how advertising works.Andrew Ehrenberg s fundamental belief… …   Wikipedia

  • INTI College Sabah — is an associate campus of INTI International University College. It is located in Kota Kinabalu, Sabah, Malaysia. It offers foundation, diploma and degree programmes in business, tourism and information technology. The current student population… …   Wikipedia

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